HeroWear
HeroWear partnered with our agency to launch their first commercial exosuit, the Apex. Boasting a combination of industry-leading features and game-changing comfort, the Apex alleviated more than 75 pounds of strain from the backs of working men and women. It stood as the world's first exosuit for all, with customized fits catering to both male and female body types. It was lightweight, easy to activate, and never got in the way of essential tasks.
HeroWear had a name and an exosuit, but the Nashville-based startup required a comprehensive branding package before going to market. This encompassed everything from logos, websites, and marketing plans to photography, a social media presence, trade show materials, user manuals, and investor decks. I collaborated closely with Content Lead, Mark Settle, to craft a post-launch social media blitz, industry blog, essential workers scholarship campaign, packaging design, and more.
HeroWear continues to transform the lives of men and women around the world who bend, lean, and lift for a living.
The arrival of the Apex also saw the creation of Exosphere: a space where the scientists at HeroWear shared cutting-edge developments, insights, and industry news from leading experts in the field.
Amid the COVID-19 crisis, essential workers became viewed as heroes—the way HeroWear had always known them. Realizing this shift in public perception, our team executed a cause marketing campaign to find and reward essential workers (prototypical to Apex target industries)—positioning the brand as a champion for workers and increasing brand awareness with its target audience.
