Installation Nation sought a customer-friendly content strategy and memorable brand positioning to solidify their professional installation services as the go-to experts retail businesses could rely on. To emphasize Installation Nation's commitment to end-users, I based the brand's visual language on a consumer-focused look and feel, blending human elements with the technology they would enjoy after a seamless install.
Building upon the circular form of the brand mark, I developed a versatile design system incorporating solid and stroked circles in the positive and negative. These circles served as framing elements, offering Installation Nation a range of layout options from a single asset. Additionally, tiled patterns were created to allow for variations in scale and accommodating text within the visual framework. This approach not only conveyed a consumer-centric aesthetic but also provided Installation Nation with a flexible and cohesive visual identity.
