Noka Supply was already turning a few heads. Their Nokabox models were sleek, reimagined versions of the ordinary pill container. Travel-minded owners looked stylishly put together as they managed their health on the go. However, Noka's marketing efforts at the time didn't align with the owner's vision for the brand. The company was poised to reach new potential partners and a broader group of forward-thinking, image-conscious consumers—but Noka needed an upgraded brand presence to attract them.
Our agency took on the challenge, tasked with crafting a marketing strategy and expanding Noka's design language with elements they could use across various platforms. I developed the foundational branding elements that established a way forward for Noka's visual content. Drawing inspiration from the product's contours, these elements formed the basis of a design system that could be seamlessly integrated into social media and other marketing materials. The outcome was a comprehensive toolkit Noka was able to adopt for current and future marketing pieces, and helped create a notable, brand-specific visual style.
The launch of the refreshed campaign yielded remarkable results, with a staggering 1,703% increase in online store sessions compared to the two-weeks preceding the campaign.